Communication

To enhance the awareness and understanding of the public and organizations, both domestic and international, about the Sarus crane restoration program at Tram Chim and to mobilize suppCapacity Building:

• Provide communication and marketing training for staff in charge of the crane restoration program.
• Invite communication experts to organize training courses at Tram Chim for Project staff.
• Send Tram Chim staff to participate in communication skills training programs.

Promotion and Fundraising:

• Develop promotional programs to attract contributions from society and the private sector.
• Design and implement promotional programs on mass media (press, radio, television) and social networks.
• Design and distribute communication materials about the crane breeding and release program (leaflets, posters, other publications).
• Organize seminars and conferences.

Community Education:

• Develop community-focused environmental education programs to encourage the participation of local people in protecting cranes when they live outside the surrounding areas.
• Organize extracurricular educational programs at schools in the surrounding areas on topics related to the Crane Conservation Project.
• Coordinate with district and commune authorities to integrate crane conservation content into local state policy dissemination activities.
• Organize annual bird festivals. The annual bird festival is a comprehensive program that includes environmental education, community tourism promotion, and the introduction of organic agricultural products.
• Based on the results of monitoring crane habitats outside the surrounding areas, focus on encouraging households with land where cranes live to apply measures to protect the crane population.

Community-Based Ecotourism and Sustainable Livelihoods:

• Develop and promote models to improve the income of local people in conjunction with the crane conservation program.
• Develop and pilot models to create livelihoods for local people in combination with the Crane Project at Tràm Chim.
• Community-based ecotourism combined with ecological agricultural production programs in surrounding areas.
• Encourage businesses currently operating in Tram Chim National Park to create conditions for local people, especially households contributing to the Crane Project, to participate in production and business activities.

Source: Conservation and Development of Sarus Cranes at Tram Chim National Park, period 2022 - 2032